The number of users of Threads, which was launched targeting social media (SNS) X (formerly Twitter), is chasing X.
According to the economic media outlet CNBC on the 3rd, Mark Zuckerberg, CEO of Meta Platform (hereinafter referred to as Meta), announced that Thread’s monthly active users (MAU) reached 275 million as of the third quarter. This is a 175% increase from a year ago, and an increase of 100 million in just three months from 175 million in the second quarter.
“We’re currently adding over 1 million new users every day,” Zuckerberg said. “We’re continuing to work on making this the next major social app.”
Chief Financial Officer Susan Lee said, “We don’t currently believe Threads will be a meaningful revenue driver in 2025,” but added, “We’re pleased with our growth trajectory and are focused on introducing features that our community finds valuable.”
As Threads’ users grow, it has narrowed the gap with X. According to market intelligence firm Sensor Tower, Elon Musk’s X has about 310 million monthly active users, down 24% since Musk acquired Twitter in October 2022. The text-based Threads feature was launched for X in July of last year. It became a sensation, surpassing 100 million subscribers in just five days.
Zuckerberg has taken advantage of the loss of X users and advertisers following the Musk acquisition, amid controversies including mass layoffs and anti-Semitic comments.
Before and after the launch of the thread, Zuckerberg and Musk had a war of words over ‘real-life fights’, drawing attention to a real fight between the world’s richest men. However, there has been no sign of them facing each other in a real-life fighting cage.